Blog Details

All posts Playbooks

How to run your first broadcast campaign

A step-by-step walkthrough from zero calls to your first successful broadcast — including script, list, and scheduling.

Voice Nimble Team Product & Growth
Apr 23, 2026 7 min read

A broadcast campaign is the fastest way to talk to a lot of customers at once without a call center. You pick a list, a virtual agent, and a time — Voice Nimble calls everyone in parallel and hands each call to the AI.

This walkthrough takes you from zero calls to your first successful broadcast in under ten minutes.

What a broadcast is

A broadcast campaign is a one-to-many outbound call blast. Pick a list of customers, a virtual agent, and a time — Voice Nimble calls every customer in parallel (up to your plan's simultaneous-call limit) and hands each call to the AI agent.

When to use one

  • Flash sales ("We're 20% off for the next 4 hours")
  • Abandoned-cart follow-ups
  • New-product launches
  • Customer win-back campaigns
  • Appointment reminders
  • Payment collection reminders

How to run your first one

  1. Go to Broadcast Calls in the side menu.
  2. Click Create Broadcast Campaign.
  3. Enter a title, e.g. "Flash Sale Promotion — April 28".
  4. Pick a Virtual Agent — the AI persona and script.
  5. Pick a Provider — Twilio, Sarkar, or FreePBX.
  6. Pick a Phone Number to call from.
  7. Select your audience — Shopify customers (synced automatically) or CSV-imported contacts.
  8. Set a scheduled time and timezone, or leave blank to run immediately.
  9. Click Create.
Test the script with a test call first — 30 seconds now saves 500 broken calls later.

Tips that actually move the needle

  • Batch in groups of 200–300 if you're on Advanced (3 concurrent calls ≈ 100 calls per 10 minutes).
  • Schedule for your customers' local business hours, not yours.
  • Always include a clear opt-out line in the agent's script — "reply STOP to unsubscribe" — to stay compliant.
  • Use local phone numbers — recipients screen unknown area codes.

Troubleshooting

ProblemFix
"No active subscription"Upgrade your plan on the Billing page.
Calls fail immediatelyConfirm your provider is active in Phone Connect.
Campaign ran at the wrong timeCheck the timezone on the campaign — it defaults to your Shopify store's timezone.
Low answer rateTry a different phone number — unknown area codes get screened.

Next steps

Once your first broadcast is out the door, pair it with event-driven calls so a thank-you or win-back call goes out automatically every time a Shopify event fires.